Blog
Ideas and stories from the INNESCO group.
AI Overviews are on 48% of searches and cut clicks by up to 61%. But cited brands earn 35% more clicks. How to become the source.
In well-designed venues customers stay up to 23% longer and food sales rise 15-20%. Light, acoustics and flow aren't aesthetics: they're the P&L.
Between €50,000 and €250,000 to open, and one in five venues closing within a year. The real 2026 numbers — and why budget is almost never the problem.
People trust people: why in 2026 entrepreneurs must put a face on the business. Personal branding, founder-led and employee advocacy explained with data and sources.
Reviews, «near me» and local AI search, food video and first-party data: the guide to growing a restaurant or local business online in 2026, with data and sources.
Agentic AI, first-party data, generative search (GEO), short-form video and social commerce: a guide to the 2026 digital marketing trends, with data and sources.
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