A group of entrepreneurs and professionals
The variable that activates the system.
We bring together networks, companies and skills to build new businesses and grow them — among ourselves and alongside other entrepreneurs. Food, architecture, public works, marketing and networking in one method of activation.
We don't just build places. We activate systems.
Three dimensions, one method
Space
We design places with identity, memory and function.
Story
We build content, positioning and perception.
Network
We activate connections, opportunities and entrepreneurial value.
Manifesto
Every system needs a variable.
INNESCO is born where a business, a place or an idea has potential, but hasn't yet found the form to express it.
We are not an agency. We are not a studio. We are not a network of relationships.
We are a group of entrepreneurs and professionals who pool what they do best — to build businesses and activate new ones, together and alongside others.
We step in when a system has potential, but not yet the variable that ignites it.
The group
Three trajectories. One ignition.
Cristiano Giacometti
A hospitality entrepreneur, for years a leading name on the Roman coast with successful formats. He runs Capanno Beach Club, a historic Ostia venue, and founded Slice of Capanno, a gourmet pizzeria and cocktail bar awarded two slices by Gambero Rosso less than a year after opening. He brings INNESCO entrepreneurial vision, venue management and a commercial network built on the ground.
Fabrizio Lentini
An architect registered with the Order of Rome, today an independent professional. He works across architecture, interiors and landscape, with a particular feel for reclamation and materials. His signature is on public-interest projects — from regenerating municipal green areas to the Ostia seafront restyling — as well as the launch and construction of venues. He brings INNESCO the ability to read a place and give it form: from public tenders to commercial space.
Here We Go Agency
A Rome-based marketing agency with a Marketing 5.0 approach: data, content, advertising and AI automation serving one goal — turning attention into customers, bookings and revenue. Among the results: +3,000 followers in one month and 10M+ views for Mari Market, 8x ROAS and +45% online sales for Rattè Gioielli, venues turned into sold-out events like Kill Joy. It brings INNESCO the engine of story and growth.
Simone De Ruggiero · Matteo Terelle · Diego Pasquali
INNESCO is born at the intersection of what is designed, what is told, and what is activated.
Case study
Where the method becomes real.
The method
Activation is never an accident. It's a repeatable method, in four phases.
Reading
We analyse the place, the context, the people, the potential. Before we intervene, we listen to what's already there.
Form
We translate potential into space: architecture, aesthetics, function. Matter takes a stand.
Story
We give the project a voice with Here We Go Agency: naming, identity, content, advertising and automation. Marketing 5.0 — not likes, but customers. The project learns to speak.
Activation
We set the system in motion: commercial network, partnerships, opportunities. When needed, Cristiano Giacometti takes the project into management and runs it end-to-end — suppliers, staff, operations — as for a beach club or a restaurant.
Why INNESCO
One system. Not three vendors.
One single partner
Enterprise, space and story in one group: no disconnected vendors, a single direction from idea to result.
Real proof, not promises
Duilio, Capanno & Slice (two Gambero Rosso slices) and measurable results on every project we activate.
360° management
We don't stop at strategy: we launch and run the project — suppliers, staff, operations.
Data, not vanity metrics
Marketing 5.0: we count customers, bookings and revenue. Not likes.
The numbers
The system, in figures
From the blog
Ideas and analysis on activation
Frequently asked questions