The group
Three trajectories. One ignition.
INNESCO isn't the sum of three professionals. It's what happens when a food entrepreneur, a territory architect and a marketing agency decide to pool networks, skills and companies — to build their own projects and to activate new ones alongside other entrepreneurs.
Cristiano Giacometti
A hospitality entrepreneur, for years a leading name on the Roman coast with successful formats. He runs Capanno Beach Club, a historic Ostia venue, and founded Slice of Capanno, a gourmet pizzeria and cocktail bar awarded two slices by Gambero Rosso less than a year after opening. He brings INNESCO entrepreneurial vision, venue management and a commercial network built on the ground.
Fabrizio Lentini
An architect registered with the Order of Rome, today an independent professional. He works across architecture, interiors and landscape, with a particular feel for reclamation and materials. His signature is on public-interest projects — from regenerating municipal green areas to the Ostia seafront restyling — as well as the launch and construction of venues. He brings INNESCO the ability to read a place and give it form: from public tenders to commercial space.
Here We Go Agency
A Rome-based marketing agency with a Marketing 5.0 approach: data, content, advertising and AI automation serving one goal — turning attention into customers, bookings and revenue. Among the results: +3,000 followers in one month and 10M+ views for Mari Market, 8x ROAS and +45% online sales for Rattè Gioielli, venues turned into sold-out events like Kill Joy. It brings INNESCO the engine of story and growth.
Selected results
The three partners
Simone De Ruggiero
Founder & Digital Strategist
A Full Stack Marketer with a Master's in Economics & Management. He grew Bluvacanze's TikTok fanbase from 250 to 50,000 followers working with brands like Disney, MSC, AC Milan and Trenitalia; trained 100+ salespeople at Cristian Lay Italia; and appeared in the cast of BellaMa' on Rai 2. A creator with 22,000+ followers and over 10 million views, with partnerships including Verisure, SumUp, Meetic and Juduku.
Matteo Terelle
Co-founder & Creative director
From shooting to cinematic editing: he builds the visual identity of every project. A content creator with 298,000 followers on TikTok and 23,000 on Instagram.
Diego Pasquali
Co-founder, commercial lead & TV personality
Part of the BellaMa' cast on Rai 2 since 2022, today featured in a segment of the show, live every afternoon. He has collaborated with brands like Temu and Findus and hosts events and festivals.
Our story
We didn't start from an idea. We started from twenty years of building.
INNESCO is not a start-up. It's the point where three independent paths, each with its own track record, stopped running in parallel.
2003
Cristiano takes over Capanno
Cristiano Giacometti takes the helm of Capanno Beach Club, on the Ostia seafront. That's where the reading of the coastline begins — twenty years before it becomes a method.
2004
Fabrizio joins the Order of Architects
A Roma Tre graduate since 2001, Fabrizio Lentini joins the Order of Architects of Rome. The dual track that still defines him starts here: public works and commercial spaces.
2023
Two systems ignite — still separately
Slice of Capanno is born: not another pizzeria, but the extension of a brand that already worked. That same year Fabrizio signs the design of 12 green areas for the City of Rome, over €1.1 million in works.
2025
Storytelling enters the field
Here We Go Agency is founded. That same year Slice wins two Gambero Rosso slices with 85 points, less than a year after opening: proof that a solid base is worth more than a good idea.
2026
Duilio: three trajectories on one project
A closed venue in Ostia comes back to life. Fabrizio rebuilds the space from reclaimed materials, Cristiano brings the business, Here We Go builds the community before the doors even open: 390,000 organic views, +1,014% followers, sold out on opening night. For the first time the method runs end to end.
Today
INNESCO is born
What happened at Duilio stops being a lucky case and becomes a structure. Network, businesses and skills pooled together — for the group's own projects and for those of other entrepreneurs.
To be continued
The next system to activate isn't on this line yet. It could be yours.
Propose your system→How we work
For our projects. And for yours.
We build and activate our own businesses — and put the same system at the service of other entrepreneurs.
Direct management, replicable formats, full consulting, single levers, hands-on support, partnership: six formulas, taken separately or as one package.
About the trajectories
The three trajectories, explained
What are INNESCO's three trajectories?
Who is Cristiano Giacometti?
Who is Fabrizio Lentini?
What is Here We Go Agency?
Can I involve just one trajectory?
INNESCO is born at the intersection of what is designed, what is told, and what is activated.