Method
The INNESCO method
Activation is never an accident. It's a repeatable method, in four phases.
Reading
We analyse the place, the context, the people, the potential. Before we intervene, we listen to what's already there.
What you get: Audit · Feasibility study · Competitor analysis
Form
We translate potential into space: architecture, aesthetics, function. Matter takes a stand.
What you get: Architectural design · Renders · Interior design · Works supervision
Story
We give the project a voice with Here We Go Agency: naming, identity, content, advertising and automation. Marketing 5.0 — not likes, but customers. The project learns to speak.
What you get: Naming & brand identity · Content & social · Advertising (Meta/Google/TikTok) · Funnels & landing pages · CRM & AI automation
Activation
We set the system in motion: commercial network, partnerships, opportunities. When needed, Cristiano Giacometti takes the project into management and runs it end-to-end — suppliers, staff, operations — as for a beach club or a restaurant.
What you get: Commercial network · Partnerships · Launch & 360° management